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About John Clevenger
- John Clevenger is the founder of Trundy Point Consulting, the culmination of his 38 years in CPG. In leadership positions on both the client and service sides, John has consistently focused on how to achieve brand objectives through retailer engagement.
- John started his career in Marketing at Pepsi, with a broad grounding in disciplines including Brand Management, National Account Sales, Channel Strategy and New Product Development. In Seattle as Regional Director of Field Marketing, he worked side by side with Sales and realized that winning at retail comes from combining a marketer’s strategic, insights-driven mindset with the activation power of a skilled sales organization.
- That realization was put to good use as an early hire of Meridian Consulting Group, one of the pioneers in the emerging field of category management. Meridian was unique in its belief that winning in category management would take more than filling out forms; organizations needed to adopt a new playbook for selling, using the new rules of a consumer centric, fact-based approach. Meridian employed a 360◦ approach impacting strategy, structure and go-to-market sales effectiveness. John eventually rose to Managing Director, forging long-term winning relationships with clients as diverse as Diageo, McCormick, Valvoline, Kodak, the National Pork Board and Havas.
- As Client Insights EVP at global market research leader Information Resources Inc (IRI), John led a large team to develop powerful insights by merging data analysis, advanced analytics and primary shopper behavior research to the benefit of large multi-national clients.
- As Managing Director of Acosta Sales & Marketing’s Strategic Advisors, John took the concept of selling with insights to a higher level by integrating strategy with the largest retail activation force in the country. The power of selling smarter benefitted industry powerhouses like Starbucks, P&G and Nestle, mid-tier players like Ken’s Foods and Pompeian, plus new entrants such as Blue Apron and Fresh Pet.
