Today's customers have detailed sales data at their fingertips. What they don't have - but want - is tailored shopper insights, best practices and competitive insights. We are experts at integrating multiple data sets to provide an understanding of relationships beyond what is obvious or superficial - shedding light on or helping solve a complex situation or problem. That results in a compelling and proprietary story that positions your brands as uniquely qualified to benefit the retailer.
We don't value insights for their own sake, but for what the do: inform the business plan and uncover new growth opportunities. We're not academics or statisticians, but experienced line managers who help you execute strategies that are pragmatic and successful. A new strategy is not just one, but a series of decisions, meaning many potential wrong turns. Over 30+ years and 60+ clients, we've seen almost every challenge, so we can help you avoid dead ends. Don’t pass on opportunities because “Everyone’s plate is full” or “We don’t know where to start”
Insights deliver value when they secure customer acceptance. We're experts at leveraging insights to tell persuasive stories that create change at the customer level. We train your sales force to sell with insights so the improvements are sustainable. We can also attend customer meetings as an extension of your team. We position you as the customers' first call to influence critical decisions in your categories.
Is your Sales team focused on dates and rates? Do your insights resources report what happened, not why? Best-in-class teams consistently deliver insights that predict change, inform strategy and close sales. We teach your Insights team to read beyond the numbers and your sales team to persuasively position your objectives as the best ideas for the customer. Improve the ROI of your personnel investments by enabling every associate to sell smarter.