Sales Strategy Consulting For CPG Manufacturers and Brokers
Today's customers have detailed sales data at their fingertips. What they don't have - but want - is tailored shopper insights, best practices and competitive insights. We are experts at integrating multiple data sets to provide an understanding of relationships beyond what is obvious or superficial - shedding light on or helping solve a complex situation or problem.
We don't value insights for their own sake, but for how they inform all parts of the organization towards achieving common goals. We're not academics, but experienced line managers who help you execute strategies that are pragmatic and successful. Our track record in over 50 categories, supporting everything from Fortune 50 to start-ups, means there is a lot that we can apply to your situation from the experience of how other businesses answered similar challenges.
Insights deliver value when they secure management support or customer activation. We're experts at leveraging insights to tell persuasive stories that create change at the customer level. We train your sales force to sell with insights so the improvements are sustainable. We can also attend customer meetings as an extension of your team.
Many Insight teams are focused on data analysis and reporting, but best-in-class teams consistently deliver insights that predict change, inform strategy and close sales. We evaluate your team and its work product, create a path to get to the next level and provide ongoing coaching to guide them past findings to insights and implications.